Linking capital to climate.
Cool Earth's mission is to fight climate change head-on by protecting endangered rainforest, which play a vital role in the
global climate by absorbing carbon. More than 100 tonnes of carbon are locked up in each acre of rainforest - when the forest
is destroyed, the carbon that is released warms the earth's temperature.
HEAD is committed to saving over 7,000 acres/28 km2 per year of mature rainforest from destruction - which equals the size of
more than 100,000 tennis courts or 7,000 American football fields, or 3,650 FIFA Soccer Fields.
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”Educating sports enthusiasts about the affects of carbon emissions is an important part of why we're doing this,“
said Eliasch. ”We all depend on a stable climate to ski, play tennis, or dive. If we don't wake up and make a difference
now we won't be doing these things in their natural environments much longer.“
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